By Guest Writer on Monday, January 4th 2010, 15:00

By Emily Seares, Fashion Bite

ASOS.com spring/summer 2010 is to launch in an explosion of contrast, with wild prints juxtaposed against tailored elegance. For statement appeal, inspiration comes from East and West Africa – with tribal prints and bejewelled necklines.

In softer style, 60’s and 70’s bohemia has been reworked with a hint of the Orient using floral prints and dip dye. The Asos Black collection, a limited edition range of party pieces, draws on fantasy and fairytale in an abundance of ruffles, lace and chiffon.

New for spring 2010 is The Green Room, a marketplace which aims to promote ethically backed products from across the website.

Press were asked to take a pics of themselves in a portable photo booth holding their favourite spring/summer 2010 piece. The snaps were then displayed on a wall at the entrance/exit.

Visit www.asos.com

By Emily Seares, freelance journalist and fashion blogger, www.fashionbite.co.uk

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