By Sarah Cox on Tuesday, March 9th 2010, 09:00

The Website (www.laden.co.uk)
Unlike the ultra-trendy but ultra-samey vibe of many online collections, Laden.co.uk tries to offer something a little bit different. A whole host of independent designers supply Laden with its unique and quirky range, so shoppers might be surprised at what they come away with. Shop by clothing type or style…or cut the browsing and check out exactly what ‘Laden loves’.

Models are suitably tousled looking, prices are relatively reasonable and garments are bang on trend. Laden.co.uk is a fashionista’s paradise but be prepared to spend a bit more time and effort browsing than with your average site.

Background
Based in Brick Lane, Laden is fast becoming an icon of British fashion and the support that it offers to up and coming designers is unrivalled.

Launched at the end of February, Laden.co.uk is brand new to the world of online shopping so get your purchases in quickly and get ahead of the game.

Celebrity Fans
The funky styling of Ruby Rocks (stocked on Laden.co.uk) has caught the eye of Miss Fearne Cotton who has been snapped in a full length tye-dye jumpsuit that is available to buy for £60.00.

Liz McClarnon of Atomic Kitten fame has also taken a fancy to Laden and owns several items from the site, most notably a jumper featuring a metallic tiger head. Meeeow!

Laden (www.laden.co.uk)