By Frances Allan on Wednesday, March 10th 2010, 12:00

Matches is a hotbed of activity for fashionistas to check out. Not content with providing shoppers with the freshest clothes and accessories, it also keeps you up-to-date with all the latest trends, fashion news and events.

The Website (www.matchesfashion.com)
Matches is easy to navigate and you can search by trend, by designer or by item. You can also get a good look at the clothes with the zoom function, and see them from lots of different angles.

With a dedicated Diane von Furstenberg shop, you can get all of her latest designs, and Matches also sells Burberry, Yves Saint Laurent and Stella McCartney amongst many other high-fashion brands.

Matches also have great accessories collection too, from printed Balenciaga scarves to Marc Jacob’s bags and gorgeous Marni jewellery.

The site also offers a whole host of fashion updates and features, as well as a look book and an up-to-the-minute fashion blog.

Background
The first Matches shop opened in Wimbledon in 1990 and since then the brand has grown to include 13 luxurious and unique shops across London.

Press
Matches regularly features in glossy magazines such as Grazia and Vogue.com.

Celebrity Style & Fans
Sarah Jessica Parker is a huge fan of Christian Louboutins, and Olivia Palermo is the spokeswoman for Freda, both available on the site.

Matches (www.matchesfashion.com)