By Nicola Paul on Monday, December 21st 2009, 10:00

Here’s an unlikely online heart-throb for you – Alan Titchmarsh has turned from gardening to modelling! The green-fingered gent has just been revealed as the face of Wolsey, a fiercely British brand that has been providing classic clothing for over 250 years, and have even dressed the Royal Family.

Wolsey say that they chose Alan because he, like it, is a British institution. As a Yorkshireman, he’s also proud of the fact that they offer value for money – something that’s very close to his own heart. 

Check out Wolsey (www.wolsey.com) to see Alan’s favourites (some of which are on special offer now – so don’t hang about too long!). The range is also available from JD Williams (www.jdwilliams.co.uk).

Alan seems to be pretty good at maintaining that catalogue pose – look out David Beckham, your job might be under threat!